- Improving clinical communication and collaboration is top of mind for healthcare organizations
- A crowded market makes that decision more complicated
- There are key differences between a strategic partner and clinical communication vendor
Poor clinical communication leads to longer lengths of stay, delayed care, and higher readmission rates. Deciding to improve clinical communication is easy – selecting a clinical communication vendor or partner can be the most challenging step.
In a crowded market, it can be difficult to assess with solution best suits your organization and its goals. Budget, ease-of-use, scalability, maintenance, security… these are just a few of the considerations at play when attempting to select a solution.
However, healthcare leaders can simplify the selection process by identifying the kind of journey the company provides: will the company act as a clinical communication vendor or strategic partner?
Identifying a Clinical Communication Vendor vs. Strategic Partner
There are core differences between a clinical communication vendor and a strategic partner.
At a high-level, you can identify a company that will act as a clinical communication vendor when the relationship they offer is transactional and one-and-done. Think of it like comparison shopping when looking for an appliance or TV. Once a decision is made, the buyer has little to do with the vendor – the product is yours, as is the responsibility of setup and maintenance. This relationship often leads to suboptimal results and low adoption rates of the solution.
Comparatively, a strategic partner is collaborative and strategic. It uncovers the challenges the healthcare organization is trying to improve and deploys its solution to achieve those specific objectives.
And, most importantly, the journey with a strategic partner is continuous. The relationship continues long after deployment, with the partner working with leadership to assess performance, adoption, and recommending new practices and workflows to best meet the organization’s goals.
Your organization isn’t static – neither should be your partnership or your solution.
Other Areas a Clinical Communication Vendor Falls Short
As mentioned, a plug-and-play solution rarely leads to results. Rather, it leads to frustration. There are key areas where a clinical communication vendor typically falls short, and that’s in providing the following:
- A thorough, on-site, pre-sale assessment
- Demonstrating how the solution aligns with organizational goals to achieve ROI
- Defining a clear scope of deployment and implementation
- Comprehensive execution including build and testing, training and go-live
- Offering continuous, easy-to-access support after implementation and throughout the relationship
Each of these steps includes important factors, that further distinguish a clinical communication vendor from a strategic partner. Our eBook, “Choosing a Clinical Collaboration Platform: Selecting a Strategic Partner, Not Vendor” outlines these factors in detail.
When technology consolidation and clean, simplified IT infrastructures are top of mind for healthcare organizations, don’t run the risk of adding a poorly performing solution from a clinical communication vendor to your IT graveyard.
A strategic partnership will lead you to a smooth implementation, lasting success, and clear return on investment.