- The United States healthcare industry has struggled with technology adoption
- Adoption and utilization of health technology for clinicians comes down to value
- Clinicians need more than HIPAA compliant texting to improve clinical communication and outcomes
The United States is below global averages in health tech adoption, and HIPAA compliance is not enough to motivate clinicians to embrace new technology, such as HIPAA compliant texting.
In 2020, healthcare organizations reported data breaches of 500 or more records at a rate of more than 1.76 per day. Despite concern about this exponential growth in healthcare data breaches, there is still a struggle to increase adoption and utilization of new technology. Why?
If clinicians are required to utilize yet another technology solution, they want it to also help them in other areas of care delivery. In other words, doctors and nurses are reluctant to adopt a HIPAA compliant texting solution unless it’s part of a platform that can deliver workflow efficiency.
They are not alone in this.
According to Gartner analyst Gregg Pessin, “Requirements to support greater care team collaboration needs are rendering stand-alone secure messaging obsolete. Health delivery organization CIOs should phase out stand-alone secure messaging systems and phase in care team collaboration and coordination platforms over the next two to three years.”
Secure messaging in healthcare is vital—especially during COVID when expeditious, high-quality communication is more critical than ever. Healthcare decision-makers need to do more than deploy secure messaging to check the HIPAA-compliance box and provide their clinicians with a way to communicate internally.
Beyond HIPAA compliant texting: Clinicians seek workflow efficiency
HIPAA compliant texting is not enough for clinicians operating under extreme pressure to embrace using one more piece of tech. They require something more.
What do they want? They want streamlined workflows and efficiencies that will save time and simplify communication while protecting patients’ personal health information.
Doctors and nurses text at work just as they do their personal lives—perhaps more during extremes conditions. Hospital IT departments must take steps to secure those healthcare messages and protect the ePHI of each patient.
True clinical collaboration depends on rapid and secure exchange of personal health information. But if you want to improve the communication workflow—you need other features such as integration with call centers, phone directories, and EHRs, to name a few.
Role-based communication cuts through the clutter
Healthcare is complex and calls for different people, serving in a broad range of roles, delivering care to individual patients. Communicating quickly with the right clinician can be time-consuming and challenging.
But, you command attention when you introduce technology designed to simplify workflows and streamline communications to improve quality and safety outcomes. Clinical collaboration platforms offer the promise of workflow efficiency and role-based communication while offering HIPAA-compliant secure messaging.
A survey of 770 hospital professionals and 1,279 physician practices by Black Book Market Research showed that 85 percent of hospitals and 83 percent of physician practices were using secure communication platforms between care teams, patients, and families. These numbers have grown, especially during the COVID-19 pandemic.
Protecting a patient’s personal health information is essential, even required. Still, while concern about HIPAA-compliance isn’t enough to get clinicians using new tech.
The promise of a clinical collaboration platform certainly will.